Adele’s Easy on Me breaks Spotify record for most global streams in a week

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Adele’s comeback single Easy On Me is a a number of record breaker.

Released on streaming platforms on Friday October 15, the monitor, the primary single off the British artist’s forthcoming album 30, grew to become the most streamed music globally on Spotify in a single day, shattering BTS’s Spotify record for day-one performs in the method.

Now, including to that record, the only has additionally grow to be Spotify’s most streamed monitor in a week, racking up 84.95 million chart streams in its first seven days on the platform.

This record-breaking tally hasn’t been formally introduced by Spotify, however based mostly on filtered chart-eligible streams, that are posted publicly through SpotifyCharts.com, Easy on Me was streamed extra occasions than the earlier record holder.

Spotify publishes two every day stream-counts for common tracks on its service, together with unfiltered streams, which aren’t publicly revealed (besides typically by record labels); and filtered streams, which can be found on SpotifyCharts.com.

The earlier record for the most streams in a single week on Spotify – based mostly on filtered stream counts – was held by Olivia Rodrigo, whose single Good 4 u, was streamed 84.13 million times over the seven days between May 21 to May 27.

Eleswhere, the official video for Adele’s Easy On Me has also surpassed 100 million views on YouTube and the music is currently No.1 on the US Hot 100.

Meanwhile, over in the UK, Adele’s new single hit No.1 on the UK’s Official Singles Chart for the week ending October 22, and smashed a few extra information in the market alongside the way in which.

According to figures from the UK’s Official Charts Company, the artist’s third UK No.1 single gained 217,300 chart gross sales in its first week, the very best week one determine since Ed Sheeran’s Shape Of You, which earned 226,800 in January 2017.

Easy On Me additionally racked up 24 million streams in the UK, topping Ariana Grande’s record of 16.9 million set in January 2019 with 7Rings, and earned the most important week of UK digital obtain gross sales of 2021 to this point, with 23,500.

Easy On Me was Adele’s first new launch in six years, and is the lead monitor from her upcoming album 30, set to be launched on November 19.

Adele’s third, and former album, 25, offered 7.4m copies in the US alone in simply six weeks.

In the UK, it went Platinum in its opening 24 hours, regardless of not being added to streaming companies like Spotify and Apple Music till seven months later.

Vogue, which revealed two interviews with the star in the US and the UK a couple of weeks in the past, reported that ‘Adele is adamant’ that the brand new album be launched on streaming companies, in addition to vinyl and CD.


Additional reporting by Jack NeedhamMusic Business Worldwide



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