BMG strikes alliance with Germany’s Taubertal-Festival in latest live music move

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BMG, its live companion firm Undercover, and Volker Hirsch, founding father of the German Taubertal-Festival, have entered into an alliance.

BMG says the alliance kinds the “next step” in its growth into the live music and leisure enterprise, after launching its live music division last year.

The deal with Taubertal-Festival, which was based in 1996, implies that in addition to touring, reserving and concert events, BMG’s live music choices now embrace festivals.

KARO, Undercover and BMG say that they may leverage the businesses shared expertise, information and companion networks to create “compelling, tailor-made music marketing and sponsorship solutions for the festival,” says BMG, and can “strengthen the brand behind Taubertal-Festival internationally.”

Previous lineups at Taubertal-Festival have featured Placebo, Rise Against, P!nk, Die Toten Hosen, Billy Talent, The National, Skunk Anansie, and Seeed.

The competition’s Twenty fifth-anniversary version is scheduled for August 12 – 14, 2022, that includes Biffy Clyro, Kontra Okay, AnnenMayKantereit, Kraftklub, and extra.

The deal comes a 12 months after BMG became a majority stakeholder in German live music promoter Undercover, which BMG says “forms the basis of BMG’s live music and entertainment unit in GSA.”

Over the previous 12 months, Undercover have added quite a lot of new artists and initiatives to its roster, together with Stefanie Heinzmann, No Angels, Callejon, the live performance collection Sing Meinen Song, and illusionist Farid, with greater than 400 exhibits in full capability deliberate for 2021 and 2022.

“After twenty-five very successful years, I am looking forward to a new chapter.”

Volker Hirsch, Konzert-Agentur Rothenburg GmbH

Volker Hirsch, CEO KARO Konzert-Agentur Rothenburg GmbH and founding father of Taubertal-Festival, mentioned: “After twenty-five very successful years, I am looking forward to a new chapter.

“I see the partnership with BMG as a valuable support in underpinning the position of Taubertal-Festival as a top national festival brand and in bringing the media activation of the festival to a top international level.

“I am excited to be able to build up the festival headliners of the future together with BMG and to be part of BMG’s live entertainment offering started together with Undercover.”

“The values of KARO, BMG and Undercover including fairness and transparency fit together incredibly well.”

Michael Schacke, Undercover

Michael Schacke, CEO Undercover and head of BMG’s live actions in GSA, mentioned: “One year after Undercover joined BMG, we can now close the festival gap in our live portfolio and thus further expand our joint vision of live entertainment and artist partnership.

“In Volker’s and my first conversation about moving closer together it immediately became clear: The values of KARO, BMG and Undercover including fairness and transparency fit together incredibly well.

“My team and I are really looking forward to working together.”

“Moving into live music demonstrates BMG’s commitment to offer artists the entire creative value chain.”

Dominique Casimir, BMG

Dominique Casimir, BMG EVP Global Repertoire & Marketing EU, APAC & LATAM, added: “Moving into live music demonstrates BMG’s commitment to offer artists the entire creative value chain, giving us the opportunity to serve them in every area of their careers depending on their individual setup.

“Expanding these services to all relevant stakeholders in the live music and entertainment market is the next big step.”Music Business Worldwide

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