India, Pakistan T20 World Cup match gets record viewership

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Pakistans team captain Babar Azam (C) and his teammate Mohammad Rizwan (L) react following their victory as Indias captain Virat Kohli looks on during the ICC Twenty20 World Cup cricket match between India and Pakistan at the Dubai International Cricket Stadium in Dubai on October 24, 2021. — AFP/File
Pakistan’s crew captain Babar Azam (C) and his teammate Mohammad Rizwan (L) react following their victory as India’s captain Virat Kohli seems to be on through the ICC Twenty20 World Cup cricket match between India and Pakistan on the Dubai International Cricket Stadium in Dubai on October 24, 2021. — AFP/File

The ICC mentioned Thursday the India-Pakistan T20 World Cup match broke the viewership record  — producing a record tv attain of 167 million and record consumption of 15.9 billion minutes in India on the Star India Network.

The encounter is now probably the most considered T20I match in historical past, exceeding the earlier excessive of the India-West Indies semi-final match from the 2016 version of the ICC occasion held in India, the ICC mentioned in an announcement on Thursday.

In the October 24 conflict, Captain Babar Azam and Mohammad Rizwan had smashed unbeaten half-centuries to assist Pakistan crush India by 10 wickets and register their first win over their arch-rivals in any World Cup.

The ICC revealed that just about 10,000 hours of stay protection — greater than ever earlier than — are supplied throughout TV and digital platforms in 200 international locations in the back of elevated viewership and consumption in India, Pakistan, the UK, Australia, and the USA.

“The pinnacle of the shortest format of the sport offered explosive cricket and entertainment for everyone and featured cricket’s biggest names and best teams,” the assertion mentioned.

The total TV consumption for the complete event in India was recorded at 112 billion minutes, regardless of India’s early exit from the event, the assertion mentioned.

Viewership share amidst youthful audiences in India — kids beneath the age of 15 — was at a wholesome 18.5% in the back of a extremely profitable advertising marketing campaign “Live the Game” focusing on a youthful demographic, the ICC mentioned.

In the UK, viewership for India vs Pakistan match grew by 60% on Sky UK whereas the general viewership for the market went up by 7%. In Pakistan, the viewership grew by 7.3% in comparison with the 2016 version of the occasion.

In Australia, the viewership elevated by 175% on the Fox Network. In the USA, which the ICC not too long ago named as one of many focus markets for the game, the event was probably the most considered cricket event ever on ESPN+.

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