Phebe Hunnicutt has been appointed to the newly created function of SVP, International, Warner Recorded Music.
Reporting to Simon Robson, President, International, Warner Recorded Music, Warner says that Hunnicutt will assist “drive the continued evolution and innovation of Warner Music internationally”.
Hunnicutt will work intently with WMG’s enterprise growth group, in addition to division, label and territory heads throughout the Warner Recorded Music enterprise.
Hunnicutt joins from hayu, the subscription-based video streaming service owned by NBC Universal International, the place she led on its world enlargement tasks, new territory launches, and its industrial technique to drive subscriber progress in established markets.
Hunnicutt first began within the media trade within the US, working in editorial roles for style magazines and web sites akin to O The Oprah Magazine, Nylon Magazine, ELLEgirl.com and StyleList.com.
She moved to London to assist launch AOL’s MyDaily.com and The Huffington Post, the place she served as Managing Editor, earlier than turning into Digital Director at ELLE UK after which Director of Content and Editorial at Hearst Magazines International.
Hunnicutt joined hayu in 2016, with an preliminary remit to ship the buyer proposition because the strategic lead on content material acquisition, editorial and product growth, earlier than shifting to tackle the corporate’s industrial division.
“It’s an exciting time to join Warner Music as it works with partners to tap into opportunities in rapidly developing new markets, as well as to drive innovation and offer fans new ways of enjoying music.”
Phebe Hunnicutt stated: “It’s an exciting time to join Warner Music as it works with partners to tap into opportunities in rapidly developing new markets, as well as to drive innovation and offer fans new ways of enjoying music.
“I’ve navigated similar change in the media sector and want to bring my experience from that to bear in this new role. The more we can grow our presence worldwide, the better we can support our extraordinary roster of artists, wherever they’re from.”
“I’m so pleased that Phebe is joining the team and know she’ll play a critical role in our ongoing global expansion.”
Simon Robson added: “I’m so pleased that Phebe is joining the team and know she’ll play a critical role in our ongoing global expansion.
“She combines invaluable international experience in the fast-changing media sector with a passion for music, so is a perfect fit for this role.
“We’re always looking to expand our global network through strategic acquisitions and partnerships which will super serve our artists in an industry that’s now truly without borders.”
Music Business Worldwide