Roblox latest music move is a virtual version of dance festival Electric Daisy Carnival, featuring 50+ artists

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Gaming platform Roblox is partnering with digital music occasion promoter and producer Insomniac to deliver dance music festival, Electric Daisy Carnival (EDC), to the Roblox metaverse.

Premiering in a new “persistent experience” devoted to music dubbed World Party, EDC Las Vegas 2021 will change into the primary music festival to be held on Roblox.

As greater than 500,000 attendees collect on the Las Vegas Motor Speedway this weekend for the precise EDC, followers also can be part of the festival just about  within the Roblox metaverse from October 23 – October 25, with a virtual pre-show occasion airing October 22.

The World Party house opens today (October 20).

In partnership with Wonder Works Studio, creators of the expertise Overlook Bay, EDC on Roblox will characteristic 5 ‘party all-night tents’ impressed by this yr’s festival theme with over 50 artists streaming their performances throughout virtual phases.

Those artists embody Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 stated the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens, and Benny Benassi.

According to Roblox, “in the first-ever persistent music festival on the platorm”, followers will be capable to “immerse themselves in the magic of EDC’s festival stages and areas”, reminiscent of cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest and extra.

Performances will start on Roblox beginning at 4:00 pm PT on October 22 in a restricted pre-show, with the bulk of EDC units to start broadcasting the next day.

The artists themselves may even “jump into the metaverse” by means of “server hopping” and meet and greets contained in the World Party expertise all through the festival. 

“To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac.”

Pasquale Rotella, Insomniac  

Pasquale Rotella, Founder and CEO of Insomniac, stated:  “To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac.

“Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world.

“This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. Bringing our vision to life digitally and opening up the wonder and magic of EDC to anyone of any age, no matter where they are. As we say at EDC, “All Are Welcome Here”.” 

“We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”

Jon Vlassopulos, Roblox

Jon Vlassopulos, Vice President and Global Head of Music for Roblox, stated: “Roblox continues to be a leader in bringing innovative, immersive music experiences to the metaverse, and we’re thrilled to partner with Insomniac who is the first to build a persistent festival virtual world on the platform where they will host EDC this week, one of the largest music festivals in the world.

“We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”

“When Insomniac approached us to bring their music festivals to the metaverse, we couldn’t have been more thrilled.”

Zachary Letter, Wonder Works Studio

Zachary Letter, Chief Executive Officer at Wonder Works Studio, stated: “When Insomniac approached us to bring their music festivals to the metaverse, we couldn’t have been more thrilled.

“With the launch of the World Party experience, we leveraged our Roblox expertise in creative world building and game mechanics and combined it with Insomniac’s imaginative vision to create the No.1 place on Roblox for dance music fans to hang out every day!”Music Business Worldwide

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