Snapchat inks licensing deal with Sony Music Entertainment

0 Comments




Snapchat has struck a deal with Sony Music Entertainment to incorporate the foremost report firm’s artists’ music within the app’s library of licensed music.

This deal signifies that Snapchat now has partnerships in place with all three main labels.

In addition to the three main labels, Sony Music Entertainment, Universal Music Group and Warner Music Group, Snap’s music companions embrace MERLIN Members, main publishers Sony Music Publishing, Universal Music Publishing Group and Warner Chappell, plus Kobalt, BMG, NMPA members, DistroKid, and what Snap says, is “thousands of individual songwriters / music publishers”.

Snapchat’s Sounds characteristic, which lets customers add music to their Snaps, was launched in October 2020.

Snapchat experiences that movies created with music from Sounds on the platform have collectively resulted in practically 1.2 billion movies created and practically 77 billion views.

Snapchat additionally says that over 200 million customers are partaking with the augmented actuality options on its platform each day and that it’ll now be increasing the music expertise on the app by including Sounds into its AR Lenses accessible within the app’s ‘Lens Carousel’.

In addition, Snapchat says that it’ll quickly be rolling out options resembling ‘Sound Lenses’ with a pre-selected track embedded into the Lens, “a Lens that transforms pictures of anyone to appear as if they are singing a song”, and ‘Cameo Sound Lenses’, which the corporate says will “apply visual effects to put you and a friend as the stars of your own animated music video”.

The social media platform says that its new Sound Lenses “will make for a more immersive music experience, and open a proven and powerful way for artists to share music on Snapchat”.

Sony Music has beforehand used Snap’s AR instruments as a part of a partnership that noticed an AR Lens used to help the launch of Kygo’s collaboration with Whitney Houton for her unreleased model of Higher Love.

Other partnered Lenses with Sony Music artists embrace Calvin Harris and Rag’n’Bone Man’s Giant, which snapchat says, resulted in 90 million creations and 1 billion views; and G-Eazy and Halsey’s Him and I, which resulted in 61 million creations and 750 million views.

“We are pleased to be expanding our relationship with Snap to develop new commercial opportunities for our artists around short form video and augmented reality experiences.”

Dennis Kooker, Sony Music Entertainment

Dennis Kooker, President, Global Digital Business, Sony Music Entertainment, stated: “We are pleased to be expanding our relationship with Snap to develop new commercial opportunities for our artists around short form video and augmented reality experiences.

“Through this agreement, our artists have more ways to connect with fans and enhance engagement in their music by enabling their songs to be part of the Lens and Sounds tools that support communication and creative expression among Snapchat’s users.”

“Our new deal with Sony Music marks a major milestone as Snap now has partnerships with all the major labels, in addition to networks of independent labels and emerging artists.”

Ben Schwerin, Snap

Ben Schwerin, Snap’s Senior Vice President of Content and Partnerships, stated: “Our new deal with Sony Music marks a major milestone as Snap now has partnerships with all the major labels, in addition to networks of independent labels and emerging artists.

“We’re excited to further integrate Sounds into our AR Lenses to provide artists a proven and powerful way to share their music, and create immersive new experiences for our community.”Music Business Worldwide

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post