Spotify to let artists turn their profiles into ‘a virtual merch table’ with new Shopify partnership

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Spotify has partnered with e-commerce platform Shopify on a new integration that may let artists promote merch through their artist profiles.

The music streaming platform says that the transfer types a part of its focus “on developing new tools and resources to help artists turn listeners into fans, fans into superfans, and, ultimately, earn more”.

The integration, which SPOT provides will give “artists even more opportunity to grow additional revenue streams” follows the launch of its  virtual event listing, tipping, and Fans First emails instruments.

Back in 2016, Spotify partnered with US merchandise firm Merchbar, which says that it sells over 1 million gadgets from 35,000 artists.

According to Spotify’s FAQs, Shopify merch will substitute any present Merchbar merch within the international locations the place the partnership is energetic international locations, and artists will want to disconnect Shopify to present their Merchbar merch once more.

While any artist globally can hyperlink their Shopify retailer, throughout a beta interval, Shopify merch will solely be seen to listeners in Australia, Canada, New Zealand, the UK, and the US.

Shopify is providing a 90-day free trial to all Spotify artists signing up for the primary time.

In order to listing merch on Spotify with Shopify, artists, or their groups, will want admin entry to their Spotify for Artists accounts, and a Shopify retailer.

Once an artist’s Shopify retailer is connected to Spotify, they will publish up to 250 gadgets from Shopify to Spotify for Artists, and can then select up to three of this stuff to present on their artist profile.

Spotify says that Shopify will let artists and their groups “easily” handle the stock and management which gadgets are featured on their profiles.

Out-of-stock gadgets will get robotically faraway from profiles, for instance.

New merch releases may also instantly be shared with followers alongside the discharge of new music.

“We’re excited to continue investing in new ways for artists to monetize their fanbases on Spotify,” mentioned the music platform. “So get started today, reach your fans and followers, and make your artist profile a virtual merch table.”

“For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment.”

Camille Hearst, Spotify 

Camille Hearst, Head of Spotify for Artists: “For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment.

“We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more.

‘”The integration of Shopify’s highly effective backend for powering commerce presents a big step ahead in our efforts to assist artists maximize further income streams and provides them company over their careers.”

“By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”

Amir Kabbara, Shopify

Amir Kabbara, Director of Product, Shopify: “Thousands of artists already choose Shopify as their commerce platform, and now we’re bringing fans and artists even closer together with the launch of the Spotify channel.

“Artists today are entrepreneurial. They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are.

“By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”

“With the launch of my debut album Juno, being able to display my newest merch directly on Spotify where my fans are already listening is huge.”

Remi Wolf

Remi Wolf, musician and producer: “With the launch of my debut album Juno, being able to display my newest merch directly on Spotify where my fans are already listening is huge.

“I’m creating music, but I’m also building a business, a brand, and a community.

“My merch is another way for me to be creative and to connect with my listeners so that they feel a part of this journey.”Music Business Worldwide

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