Sulinna Ong promoted to Global Head of Editorial at Spotify

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Sulinna Ong has been promoted to Spotify‘s Global Head of Editorial.

According to Hits, which first reported the news, Australian-born Ong will relocate to Los Angeles for the role, and will officially start on November 1.

Ong initially joined Spotify in April 2019 as Head of Artist & Label Services.

Three months later, in July, she was promoted to Head of Music for the UK and Ireland, where she took responsibility for leading both Spotify’s Artist & Label Services (ALS) and Music Culture & Editorial (MCE) groups within the UK and IE.

Over the course of her profession, Ong has work in International Marketing at Sony Music, Live Nation, as its Director of International Marketing & Artist Development, and Deezer, the place she was Global Vice President of Artist Marketing.

She has additionally based her personal artist administration and advertising technique agency, Silver Horse Entertainment.

Hits stories that Tom Connaughton, Spotify’s UK Managing Director since 2018, will tackle Ong’s responsibilites while sustaining his current duties.

In a 2019 interview with MBW, Ong set out her imaginative and prescient for Spotify, saying that the streaming big wanted “to have a global reach, but a local touch,” and that in her position, a “knowledge base, in terms of what’s culturally relevant, is really important.”

In the identical interview, Ong additionally supplied some phrases of recommendation for aspiring music executives.

“Number one, understand the importance of the follow-through. Do what you say you’re going to do. It’s about being accountable.

“Secondly, confidence is good, but it’s got to be backed up by knowledge and results. Don’t get comfortable, ever.”

“THERE’LL ALWAYS BE CHALLENGES ALONG THE WAY, ESPECIALLY IF YOU WANT TO SUCCEED, BUT IF YOU AREN’T BEING CHALLENGED ON A WEEKLY, OR EVEN A DAILY BASIS, THEN YOU AREN’T PUSHING YOURSELF ENOUGH OUT OF YOUR COMFORT ZONE.”

“There’ll always be challenges along the way, especially if you want to succeed, but if you aren’t being challenged on a weekly, or even a daily basis, then you aren’t pushing yourself enough out of your comfort zone. And there’s no magic formula when you think about dealing with challenges, because by their very nature, they’re always new and different.”

“You have to keep versatile and study as a lot as you may concerning the stuff you don’t know. And don’t be afraid to ask individuals for assist.

“One different level: no-one owes you something, so be as resourceful as doable. Integrity goes a good distance. It actually does.Music Business Worldwide

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