Tuned Global strikes deal to power relaunched African music streaming app WAW MUZIK

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B2B music streaming expertise specialist Tuned Global has partnered with African streaming service WAW MUZIK to help a serious relaunch of the platform’s app.

With the revamped app initially relaunching in Côte d’Ivoire, WAW MUZIK says that it expects to broaden into extra French-speaking African territories.

Tuned Global has beforehand labored on customized apps for the likes of Warner Music Group (on a customized Ed Sheeran app), and Universal Music Group and Pizza Hut, and its expertise additionally powers the UFC Ultimate Sounds app within the US, and Deedo, a Pan-African streaming service in Europe and Africa.

Tuned Global can also be lively within the fitness industry.

The new partnership will see WAW MUZIK combine its personal front-end app with Tuned Global’s Streaming Service APIs.

Tuned Global says that it’ll “also provide improved management of the entire supply chain to ensure new releases are available quickly with increased security,” delivering a catalog of over 14 million tracks from labels and distributors resembling Universal Music Group, Believe, Idol and Keyzit.

Under their partnership with cellular operator Orange, WAW MUZIK will proceed to perform utilizing a subscription mannequin via the telecommunications community to permit each cellular cash and airtime funds.

Tuned Global’s expertise in rising nations throughout South East Asia and African markets contains partnerships with African DSPs Deedo and Jabaa.

The firm recently partnered with Thailand’s largest media and leisure conglomerate, GMM Grammy, to launch Plern, the nation’s first localized streaming app.

“Tuned Global’s APIs give us ready-made access to advanced streaming features that allow us to provide the best possible service for our customers.”

Jean-Philippe Audoli, WAW MUZIK

Jean-Philippe Audoli, CEO of WAW MUZIK, stated: “Tuned Global’s APIs give us ready-made access to advanced streaming features that allow us to provide the best possible service for our customers.

“We were particularly impressed by their automated content delivery technology, which guarantees that our users will be able to search for and access the content they want.

“Knowing our new back-end technology is fully scalable and reliable gives us all the more confidence in our plans to expand into new territories and grow our business further.

“This allows us to strengthen the West African music industry with improved remuneration of rights holders, and nurture cultural exchanges with other territories.”

“It’s important DSPs operating within emerging markets can continue to have access to the resources necessary to function within the demands of a challenging socio-economic and technological environment.”

Con Raso, Tuned Global

Con Raso, Managing Director of Tuned Global, added: “It’s important DSPs operating within emerging markets can continue to have access to the resources necessary to function within the demands of a challenging socio-economic and technological environment.

“We are extremely pleased to have initiated a new partnership that will meet and provide these essential service requirements while supporting the local music industry.”Music Business Worldwide

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