Watch out Fortnite and Roblox: Facebook is building a metaverse all of its own

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MBW’s Stat Of The Week is a sequence by which we single out a information level that deserves the eye of the worldwide music business. Stat Of the Week is supported by Cinq Music Group, a technology-driven report label, distribution, and rights administration firm.


Silicon Valley has long been obsessed with digital worlds.

Over the previous 18 months nonetheless, with the pandemic forcing international society into a part of unprecedented distant work, communication and recreation, tech corporations competing for audiences have been battling fiercely for possession of the notion of a so-called ‘metaverse’.

The one who coined the time period, Snow Crash author Neal Stephenson, could have solely simply been “making s**t up” when he wrote the metaverse idea into his influential 1992 science fiction novel, however within the present social media age, digital actuality has change into large enterprise, and more and more so in music.

In truth, we’d be hard-pressed to seek out a month because the begin of 2020 the place a headline grabbing digital reality-related information story didn’t make it on to MBW’s own digital pages.

Two of the largest gamers on this area in 2021 are online game corporations Epic Games, maker of Fortnite and Roblox Corporation, maker of children gaming phenomenon, Roblox.

Back in March, having simply closed a $520m Series H funding spherical that included Warner Music Group, Roblox went public on the New York Stock Exchange hitting a $45 billion company valuation.

In April, Epic revealed a $1 Billion funding spherical to assist what it known as its “Long-Term Vision for the Metaverse”, $200 million of which was contributed by Sony Group Corporation, dad or mum of Sony Music Group. Sony had already pumped $250 million into Epic Games in July 2020.

Both Fortnite and Roblox appeal to huge audiences – with 350 million registered gamers as of May 2020 for Fornite and 43 million Daily Active Users as of May 2021 for Roblox – who can play video games, watch live shows and talk with different gamers just about in every firm’s own model of the ‘metaverse’.

As Snow Crash’s Stephenson told Vanity Fair again in 2017 nonetheless, “there’s only one Metaverse”, and new gamers brimming with funding are recurrently getting into the fold to stake their declare because the definitive developer of this digital world.

In no specific order, these gamers embody the likes of the Sensorium Galaxy, the-yet-to be publicly launched $100 million-backed social metaspace based in 2018 by Russian billionaire Mikhail Prokhorov, the Atari Metaverse, the brand new $7.5 million-backed ‘social metaverse’  Stageverse, and the Warner Music Group-backed Wave.

Now, Facebook, which generated revenues of over $85 billion in 2020 – and already proprietor of VR sport Horizon Worlds, and proprietor one of the world’s hottest VR tech manufacturers, Oculus – has additionally thrown its hat into the ring.


MBW’s stat of the week: Facebook is hiring 10,000 folks in Europe over the following 5 years to construct ‘the metaverse’.

Facebook revealed over the weekend that it plans to rent for a huge and “high-skilled” workforce inside the European Union (EU) over the following 5 years to construct its own model of the metaverse.

Today’s information follows FB’s announcement final month that it plans on pumping $50 million into this venture, which it anticipates will take 10-15 years to be realized.

In a weblog put up revealed on Sunday (October 17), by Javier Olivan, VP Central Products, and Nick Clegg, a former Deputy Prime Minister of the UK and Facebook’s present VP Global Affairs, the tech large claims to be at “the start of a journey to help build the next computing platform”.

Facebook defines ‘metaverse’ as a “new phase of interconnected virtual experiences using technologies like virtual and augmented reality”, and the corporate desires you to make use of this VR world to “hang out with friends, work, play, learn, shop, create and more”. Kind of just like the web, however in digital actuality.

“At its coronary heart is the concept that by creating a larger sense of ‘virtual presence, interacting online can become much closer to the experience of interacting in person,” write Clegg and Olivan.

“Hopefully in the future, asking if a company is building a metaverse will sound as ridiculous as asking a company how their internet is going. So I think just in terms of giving a sense of sort of where this should go.”

Mark Zuckerberg, speaking to the Verge in July

Speaking to theVerge back in July, CEO Mark Zuckerberg said that goal is for Facebook to transition from a social media company to a ‘metaverse company.

He further explained the scope of the ambitions for the project: “I don’t assume sooner or later, persons are going to name the work that particular person corporations do a metaverse, he stated.

“Hopefully, if we’re profitable collectively in building a system that’s extra interoperable, and the place you’ll be able to teleport between issues, it ought to all be the metaverse, every firm shouldn’t have its own metaverse.

He added: “Hopefully in the future, asking if a company is building a metaverse will sound as ridiculous as asking a company how their internet is going. So I think just in terms of giving a sense of sort of where this should go.”

Facebook reiterated in its newest announcement that “no one company will own and operate the metaverse” and insists that “like the internet, its key feature will be its openness and interoperability”.

In order to carry its metaverse imaginative and prescient to life, Facebook plans to collaborate “across companies, developers, creators and policymakers”. Some of these companions embody the Organization of American States,  Africa No FilterElectric South, Imisi3D and the Women In Immersive Tech.

 “As we begin the journey of bringing the metaverse to life, the need for highly specialized engineers is one of Facebook’s most pressing priorities.”

Nick Clegg and Javier Olivan, Facebook

Added Clegg and Olivan: “As we begin the journey of bringing the metaverse to life, the need for highly specialized engineers is one of Facebook’s most pressing priorities.

“We look forward to working with governments across the EU to find the right people and the right markets to take this forward, as part of an upcoming recruitment drive across the region.

“And as Facebook continues to grow in Europe, we hope to invest more in its talent and continue to innovate in Europe, for Europe and the world.”

Facebook’s formidable plan has attracted criticism from numerous quarters, with political observers calling it a “distraction” from numerous issues on the firm, together with requires the US authorities to regulate FB following latest whistleblower allegations. The Washington Post calls Facebook’s metaverse plan a “political strategy in Washington”.

Meanwhile, the agency’s plan to create the definitive metaverse has also been met with raised eyebrows from VR and AR business.

The likes of Roblox and Epic Games, who’ve arguably already developed huge digital worlds the place folks can “hang out with friends, work, play, learn, shop, create and more”, will doubtless be watching Facebook’s progress intently.


Cinq Music Group’s repertoire has won Grammy awards, dozens of Gold and Platinum RIAA certifications, and numerous No.1 chart positions on a variety of Billboard charts. Its repertoire includes heavyweights such as Bad Bunny, Janet Jackson, Daddy Yankee, T.I., Sean Kingston, Anuel, and hundreds more.Music Business Worldwide

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